End-Markets and the Problem of Contaminants - Why this is so important.
An end-market is a company that receives Hefty® orange bag materials to be converted into new products and resources. For this Pilot Project, we are working with a variety of different end-markets businesses who are also testing new ideas and applications for these materials like plastic wood and building materials.
If contaminants are mixed in with the correct materials, it creates technical difficulties and increases cost as these items need to be removed. If there are too many contaminants it could make the material unusable and it must be landfilled defeating our plans to divert more plastic resources from landfill. This is why it is important to ensure only plastic items on the accepted list are placed in the Hefty® orange bags.